DIGITAL MARKETING ################################# CRM For Marketing What Is Customer Relationship Management (CRM)? Tools, Types, Strategy, Benefits & Features ################################## Customer Relationship Management (CRM) is often referred to as a process, strategy, or software/technology that enables organizations to manage relationships with their customers, vendors, and suppliers. The buyer’s journey has evolved through the years and running a business today has become more complex than ever. Business owners and salespeople must keep in touch with their customers, follow-up with prospects, identify upselling and cross-selling opportunities, and initiate customer retention programs while ensuring that the company revenue continues to increase. CRM enables business owners and salespeople by helping them streamline the sales process, improve interdepartmental collaboration, and maintain business relationships. In this article, we will look at the concept of CRM, ...